Tips For Writing Better Pay-Per-Click Ads

When it comes to pay-per-click advertising, there are two ways to decrease your spending. You can lower your cost per click (which will lower your position and your CTR) or you can improve your ads (which will increase your CTR and your position). Great ads will attract more clicks for a given amount of impressions, which will be rewarded by Google AdWords and Yahoo Search Marketing with lower bid prices or higher rankings.
The real secret to writing “the best ad on the page” is to ruthlessly test and track multiple ads over multiple test iterations. By doing this, you will improve your ad over time, and will eventually have a great performing ad with a very high click through rate.
But that doesn’t mean that there aren’t a few tips you could use to give your initial ads a boost, or to help you beat your personal best performing ad time and time again. So without further ado, here are 18 tips for writing better PPC ads:
Write ads for small groups of keywords. By grouping your keywords very tightly, and writing your ads specifically for those keywords, you will give yourself a large advantage over your competition. Many people are too lazy to take the time required to do this properly, yet it is something that will increase your CTR every single time.
Work your keywords into the ads as much as possible. If you took the advice from the previous tip, you will have an easier time with this one. You should try to get your keywords to appear multiple times in your ad so that you can take full advantage of keyword bolding. I sometimes include the keyword in all four lines of the PPC ad for maximum bolding.
Give the ads some visual appeal. This takes some additional creativity and planning, but can really help your ad to stand out. You can make each line progressively longer (or shorter) for a cascading effect, you can alternate lengths to create a visual “arrow” or “reverse arrow” shape within your ad, or you can make your ad intentionally extra short. All of these will help you ad differentiate itself from the competition and will hopefully attract some eyeballs.
Write ads with your audience in mind. When you are writing an ad, think to yourself “what is my audience looking for when they search for this keyword?” If you can “read their minds” and guess their internal dialog, you will be able to answer their exact questions and get their attention. This is another tip that is immensely easier if you group your keywords very tightly.
Create an attention-grabbing headline. Nothing in your ad is more important that your headline. The problem with PPC ads is that you don’t get much space for it (25 characters with AdWords). Craft your headline wisely, but don’t stress over it too much, you will probably be split testing many, many different variations before you find the great ones.
Ask the audience a question. This is definitely a good strategy for certain markets. If you can work a question into your headline or description, test it out and see how it impacts the CTR. If someone is searching for something, and then you confirm what they are searching for, they are likely to click on your ad. Additionally, the tone of the question, along with the question mark, helps differentiate your ad from the others.
Use specific numbers. This is a common copywriting trick that has been used for decades. Numbers create interest and specific numbers create curiosity. They won’t always perform better, but try to test the impact of including numbers in your ad. If you can, include a very specific number such as “314″ instead of “300+” or “76.83%” instead of “75%”. You don’t have to be 100% accurate with the numbers either, as long as you aren’t blatantly lying.
Capitalize strategically. It is better to capitalize the first letter of every word? The first letter of important words? Just the first letter of words in the headline? Should you capitalize words in your display URL? You can never be sure until you have tested it, but it is something that you must test. I usually start out capitalizing everything, then try out any combinations I can think of.
Borrow ideas from others. Another copywriting principle that has been in practice for decades is borrowing ideas from other ads. Although you should technically only take “ideas” (such as rewriting an ad about “pens” to work with your “cheese” keywords), you won’t get into any trouble copying direct competitors. Take some of the top (or your favorite) ads that are being shown for your keywords and mix them up to create something new. It they are at the top of the listings, they probably have a pretty good ad (or are paying out the nose).
Emphasize the benefits of your offer. Yet another age-old copywriting principle. Your audience doesn’t care how many features your are offering or how great they are, they want to know “What’s in it for me?” If you can tell them, in your ad, what benefit they will get from giving you their click, you will likely have a successful ad.
Use words that evoke emotion. If you can effectively get people to feel emotions when reading your ad, they will probably feel compelled to click it. The list of emotion words goes on and on, so here is a nice guide to emotion words.
Test multiple versions of your display URL. This was touched on in tip number 8, but needs to be expanded. While you should experiment with capitalization (i.e. “DomainName.com” vs “domainname.com”), you should also experiment with “www”, sub domains, and pages. It usually, but not always, increases the CTR when you include the keywords in your URL. You can essentially do this one of two ways: “Key-Words.DomainName.com” or “DomainName.com/Key-Words.” Although some uptight editors might disable these ads if the pages don’t actually exist, you can resubmit them and a nicer editor will realize that there is no harm done.
Be cautious with prices. Although prices do have their place as negative qualifiers, they will usually be detrimental to your CTR. Unless your price is the lowest, it is probably best to leave it out of your ad. You can, instead, state the savings as a benefit to the user.
Include a call-to-action. Sometimes, the most effective way to get someone to do something is to simply ask them to do it. That’s the principle behind the call to action. Because you have such limited space in a PPC ad, the call-to-action might not be beneficial, but is is at least worth a test. Just including something like “Click here to receive this benefit” is sufficient.
Double check spelling and grammar. This might seem obvious, but is can very easy to make a stupid mistake. Having a grammatical or spelling error in your ad hurts the credibility of your ad and will most likely get it disable by an editor, costing you valuable testing time.
Don’t waste space with useless words. Like I said before, the space available to you in a pay-per-click ad is extremely limited. Although your ads should be grammatically correct, they do not need to be sophisticated sentences. Keep them simply and concise so that it is easier for the reader to quickly understand what you are offering.
Use negative keywords. This isn’t directly related to actually writing your ads, but it is definitely important. It goes along with tip number 1. If you don’t use negative keywords, your ad is going to be triggered by keywords that you didn’t intend for. When this happens, your ad will not match what the consumer was searching for, they will not click your ad, and your CTR will suffer.
Make the ad relevant to the landing page. I saved this suggestion for last because it will not effect the CTR of your ad in the least bit (it can, however, effect your landing page quality score). With that being said, it is still very important that you make your ad relevant to the landing page. If a visitor reads a particular offer or benefit in your ad, they are expecting to find it when they click through. Give them what you promised in your ad and you will experience higher conversions. Give them something that doesn’t match the ad and you will have a lot of confused visitors who reach for the back button.
There you have it, eighteen tips I have learned through my experience with PPC marketing. Keep in mind that these are merely suggestions, they can’t possibly be used all at once, and they won’t always make for a better ad. You need to test every change you make to your ads to determine if it has a positive or negative overall effect.

These will not help to Make Money Online

Have you read enough tips on how to make money online? Well, here are some tips to help you NOT to make money online.1) Do nothing. Seriously. Just keep on reading tips about how to make money online, research to your heart’s content, buy all sorts of ebooks and info products… But never, ever follow through with any of the money making ideas and tips that you have.
2) Insist that it’s really too easy to make real money online. If it’s too much like work, then it’s just not worth doing. Follow those get-rich-schemes. Believe that you’ll be an Internet Millionaire if you just find that One Great Online Business.
3) Have too many projects going on at the same time. This way, you can come up with several so-so money-making ideas and you end up wondering what you’re doing wrong if none of them take off.
4) Copy what already works. I mean, why come up with your own idea? You heard that blogging about making money/digital photography/gadgets/(fill in the blank) helps this other person earn thousands of dollars a month. Or, that person who sells embroidered shirts on eBay is a Power Seller. So, why not do the same thing? Brilliant.
5) Start something that you don’t care much for. Who cares if your passion is really knitting? Someone said that cameras and beauty products are the best ways to make money online. So, you’re off to do just that - even if you can’t care less about the latest news and issues that surround photography or beauty.
6) Believe that your interest in something is all you need to succeed. You just need to love online dating, in order for you to start an online dating site, right? Forget any other possible business skill that you need in order to make a venture succeed. Who cares about planning, accounting, marketing…?
7) Listen to every single person who says it’s impossible to make money online. There’s just no way you can get cash from the web. Everyone on the Internet is just off to take advantage of you and do really, really bad things to you.
8) Start a project and forget about development. If it’s ‘out there’, then it should just start raking the cash in, right? Just start a blog then never mind the quality of the content and don’t worry about promoting it and such. Open an online store and just stock it up without doing much else. Sign up for an affiliate programme and don’t come up with innovative ways to promote it.
9) Quit at the first sight of trouble. Not enough dollars in Adsense? Just forget it then. No one’s buying your handmade bags? Close your online shop.
How difficult is it NOT to make money online? Easy peasy, right?

Earning skills for reading

People make judgments, knowingly or unknowingly, in their life all the time. For example, they will do it when they decide on the type of shoes to buy, or when they have to face big issues such as choosing a good college to enter. But not all the judgments people make are sound ones. To form a sound judgment calls for an effort to give one’s opinion objectively as well as correctly on the basis of facts. In reading activity, an adequate judgment must be based strictly on the information given by the reading material. Therefore, in learning how to make sound judgments about what you read, the most important thing that you should bear in mind is to examine facts closely and then make your judgments carefully. Making sound judgments requires critical reading on your part. Generally speaking, authors, no matter what their medium of communication, aim to convince you that what they say is true and should be accepted as truth. They try to get you to share, at least momentarily, their attitude towards people and events. But everyone has biases; so do authors. To be a critical reader, therefore, you should be fully aware of the author’s biases. It is important for you to approach the reading material with a questioning mind. Instead of accepting passively or blindly, you should evaluate what the author says. You should demand evidence, insist on facts, and test whatever the author says against what you know by experience or what you have read from other sources. Only after this can sound judgments be formed.

4 popular ways to make money without spending money

I am trying these ways from André le Roux Editor, Pandecta Magazine; and I'd like to share with my mylot friends!

WAYS TO MAKE MONEY: # 1

Make money selling your own product Yes, you can do this without spending money. This is the path most small business take - and probably the most profitable one. It is also the most difficult one of the 4 ways to make money without money. It's difficult and time-consuming. If you're forced to do it without a budget, it will be even more time-consuming. But you're determined to build a profitable, long-term Internet business, right? Hard work is not a problem. Right? The most difficult part of this method is the product development. What can you make without spending a penny? Something that people will still buy from you? The answer lies in information products. We all have marketable skills. You're an expert in something. Do you know a lot about cars? Write a mini-book on basic engine maintenance. Know a lot about kids? Write a book called "101 Ways To Keep 2-year olds entertained" - you've already got your first buyer right here! This is really doable. There are people who'd pay to know what you know. Get nitty-gritty advice on creating your own product. Get the very short, very powerful e-book called "Ways To Make Money On The Net". No hype. Just dead-accurate advice. This document will save you two years of trial and error! Guaranteed.

WAYS TO MAKE MONEY: # 2

Make money selling someone else's product When you sign up as an affiliate/ reseller for Internet company X, it means that you refer people to them. When someone buys, you get a cut. It's still hard work, but this is probably the most doable of the ways to make money without money. You can't believe everything you read about affiliate programs, but they can really make money. A significant portion of my own Internet income is from affiliate programs. There are a couple of things you have to get right though. That book I mentioned above also looks at some of the best ways to make money with affiliate programs.

WAYS TO MAKE MONEY: # 3

Make money selling advertising space The idea behind it is to offer free information from your web site to pull in high volumes of traffic. Once you've achieved that, advertisers would pay you to display their advertisements on your site. This is probably one of the oldest and most hyped ways to make money without money. It worked really well until the end of 2000. It's how Yahoo became big. With the dotcom bust in 2000, even Yahoo was forced to look to alternative revenue streams. Advertisers began to realize that, in most cases, web advertising is just not cost effective. Most people don't click ads right? I don't. But wait... there's life in this baby yet... Contextual advertising (like Google's AdSense program) is now a big thing in online advertising. If done properly, it is far more effective than any other form ads so advertisers are again spending money online.

WAYS TO MAKE MONEY: # 4

Make money doing what you already do This is not for you if you're looking to build a serious small business on the Net. It's the easiest of the ways to make money without money, but because it's easy, it doesn't pay much. Very little in fact. It mostly involves getting paid to surf the Internet and getting paid to take surveys. It's like stuffing envelopes for money. If that blows your hair back, type "getting paid to surf" into the search box at Google and hit "Enter". Take your pick. Don't expect to get rich though. WAYS TO MAKE MONEY ONLINE... Bonus Tip How serious are you? Ok, you've read this far. Time I spilled the beans... Making money online is not easy. If it was, you'd be out there making it, not over here reading about it. I worked my butt off for two years before I made my first sale online. Two years of trial and error, late nights and too much coffee. Shave two years off your learning curve. Get "Ways To Make Money On The Net" right now. At only 39 bucks with a full money-back guarantee to back your investment, it's a no-brainer. Find out more about the book here. Buy that book, read it, APPLY it and keep at it. You can and will make money from on the Net. All the best and enjoy your earning!

Tips on being a good boss when you work for yourself

As you become increasingly successful at online auction selling, you'll find this activity takes up more and more of your time and gradually becomes less of a hobby and more of a job. Then you'll wake up one morning and realize that not only are you your own boss, but also you're probably the worst boss you've ever had. At that point, you can either quit and go to work for someone else, or learn how to be a better boss to yourself. To-do lists are necessary. But as they grow, they can become like an ever-increasing load of bricks in your backpack. No matter how hard you work, no matter how much you get done, the burden of all the things that you should be doing and haven't done gets heavier and heavier, until you just want to drop the weight altogether and forget about it. If someone else is your boss and knows how to manage well, that boss will help you set priorities: you don't need to do everything today; do this one important thing and do it well, and you'll be a hero. The boss will pat you on the back now and then and let you know that your work is appreciated. The boss will insist that you take breaks and that you not work on weekends or holidays except in emergencies, and will insist that you take a vacation. But when you work for yourself, unless you learn how to be a good boss to yourself, the whole burden of everything that needs to be done may weigh on you 24-hours a day, 7-days a week, year-round. First, prioritize those to-do lists, and try to set reasonable expectations for yourself. Each day there should be one task that if you can finish that day, you'll feel you've done something significant. Anything else you might do is a bonus. Next, begin to keep lists of accomplishments. You may have half a dozen or a dozen kinds of things that you need to do on a regular basis. Keep a list for each of them, including a category for "miscellaneous." When you turn your attention to one thing and start working on it, continue working on it until you arrive at some logical stopping point -- a point from which it will be easy to start again and that feels like an "ending," so you can add it to your list and get a sense of accomplishment for having done it. The lists are a way to pat yourself on the back -- it's cumulative. The longer your list of accomplishments gets, the more you'll feel good about adding to it, and even looking back at it. Also, if you can, while working on projects, divide what you hope to accomplish in a day into pieces -- so you aim to get to this part done by 10 AM, that part by noon, etc. That way, when you work fast, you can reward yourself with breaks. One of the challenges in working alone is that you are likely not to give yourself any breaks, and not to give yourself any rewards or pats on the back either. In addition to to-do lists and accomplishment lists, make lists of goals and plans. But keep those loose and flexible. Don't make them like New Year's resolutions -- objectives that you will never accomplish and that just make you feel guilty thinking about them. Make the to-do and accomplishment lists first; and by looking at the patterns, put together some short-term goals and practical plans for moving in that direction.

Boss Yourself!

I was impressed by my friend's experience and his unique idea! Yes, why always work for others? Why always follow other's orders? Why don't we boss ourselves??? It has been almost two months since I came back from the US. The first half month, I had a good rest as the different time and the tied trip. The second month,we tried to help my boss to get the academic project from the Ministry of Public Health,actually, I did nothing,just did some service for them, such as I bought food and drink, typed paper,called telephone, received Email, that mean I learn nothing except how to be a “graduate student”. The third half month, I made my decision to write my review, it was the fifth time to prepare my review. How shame it is! Right? Every time when I decide to wrote it, I would be disrupted by the accident. Such as the final exam, boss’assignments, going back home and applying for the vise .maybe they are excuses. The main reason is lazy and luck of patience. The forth month, sleeping, eating, waiting new work are the three main themes. I am lose my way now,I am boring now and I am down now, So I am overweight now, I need to be on diet, keep fit for myself and to be myself. the reason is simple that the best surgeon is also a health guy! while I should not wait for chance and work that my boss ask me to do,fight for life and what it is yours, to be your boss by yourself. boss yourself!!!

4 Computer Money-Saving Tips

Tip #1 -- Rebates: A rebate is not always a bargain. Computers with rebates are often close to being discontinued. You may pick up a good deal or purchase technology that's about to become yesterday's news. What's more, stores will often package computers with a bunch of free items to make it look like you're getting more value. Chances are the extras are either poor quality or items you're unlikely to use. Also, they're counting on you to not redeem your rebate, a very common occurrence.

Tip #2 -- Extended Service Warrantees: Buyer Beware! They're a gamble, but not always a bad idea. If you're purchasing a laptop and you plan to travel a lot, an extended warranty that covers replacement of the monitor/display can be a good gamble. Replacing a display can cost $400-$600, making the warranty worthwhile. On the other hand, if you plan on buying the warranty for routine maintenance; save your money. Oftentimes it can take weeks for the store to send your PC out for service. Also, remember the store where you purchased your computer does not always do warranty work during the first year, instead you may have to ship it directly to the manufacturer. In general, extended warranties cover electronics[things you can't see]. They don't usually cover physical damage. Most extended warranties have large gray areas, leaving the warranty provider a lot of room to reject claims.

Tip #3 -- Monitors: Don't throw away your monitor if it's still working properly. Instead, keep it and save a chunk of money by just replacing your old CPU[computer tower]. Monitors last much longer than CPUs and the technology is usually compatible between your old monitor and the new CPU. However, if you're dissatisfied, then monitors, keyboards and mouses are the three tools to spend extra money on, since you use them every day!

Tip #4 -- Networking: How are you connecting to the Internet? If you're using a high speed Internet connection, such as cable broadband or DSL, you'll want to make sure you have a network card built into your system. If you have a wireless network at home or at the office, save money and installation time by buying the wireless card built right into the computer.