Google Analytics - Track Your Site Traffic

Google analytics is a great tool for your website. you can easily track users comming on your

site. Google analytics is another free service provided by google. To use this service first you have to sign up for an invitation. You have to wait until you get an invitation from google. Once you have an analytics account one can easily optimize his or her site. There are some great advantages of google analytics. AdWords users: Google Analytics can be used to track cost data from Google AdWords and only if AdWords and Analytics accounts are linked to each other. Log on to your AdWords account and follow the instructions on how to link your Analytics account with Adwords.

You will get three different type of overviews with google analytics:
1. Executive Overview
2. webmaster Overview
3. Marketer Overview

All hold their different features.

The main features include:
1. Overview
i) Conversion Summary
ii) Marketing Summary
iii) Content Summary
iv) Site Overlay

2. Marketing Optimization
i) Unique Visitior Tracking
a) Daily visitors
b) Visits and pageview tracking
c) Goal conversion tracking (very important if you are using adwords or any other advertising.)
d) Absolute unique visitors
e) Visitor loyalty
f) Visitor recency
ii) Visitor segment performance
a) New v/s returning
b) Referring source
c) Geo location
d) Geo map overlay
e) Network location
f) Language
g) User-defined
h) Domains
iii) Marketing Campaign Results
a) Campaign conversion
b) Source conversion
c) Medium conversion
d) Referral conversion
e) Campaign ROI
f) Source ROI
g) Medium ROI
iv). Search Engine Marketing
a) All CPC Analysis
b) Adwords analysis
c) Adwords keyword positions
d) Overall keyword position
e) CPC vs organic conversion
f) Keyword considerations

3. Content Optimization
i) Ad version testing
a) Overall Ad A/B testing
b) Source specific testing
c) Keyword specific testing
ii) Content performance
a) Top content
b) Content drilldown
c) Content by titles
d) Dynamic content
e) Depth of visit
f) Length of visit
iii) Navigational Analysis
a) Entrance bounce rates
b) Top exit points
c) Site overlay
d) Initial navigation
e) All navigation
iv) Goals and Funnel process
a) Goal tracking
b) Goal conversion
c) Defined funnel navigation
d) Defined funnel abandonment
e) Reverse goal path
f) Goal verification
v) Webdesign Parameters
a) Browser versions
b) Platform versions
c) Browser and platform combos
d) Screen Resolutions
e) Screen colors
f) Languages
g) Java enabled
h) Flash version
i) Connection speed
h) Hostnames

With these amazing features you will know a lot of things which you need to know, so that you can optimize and add suitable content to you website to achive maximum visitors.

Creating Google Analytics account
Visit www.google.com/analytics for signing up.
Enter your Google Account email and password.
Don’t have a Google Account, click on Sign up now to create a new google account.
Once you have setup a google account enter your Website’s URL
Select http:// or https:// from options. Enter a nickname for this account and click Continue.
Enter your contact information and click Continue.

The tracking code that you need to paste into each page of your site. Copy and paste the code given in the box into the bottom of the content, before the tag of page. If you use a common include or template, you can enter it there.

change the xxxx-x to your google analytics account number. Google analytics will start tracking your site traffic within 24 hours after the installation of the code in your website.